Attention Vendor Lumen Granted Patent For Data Collection Platform

Impact Media partner Lumen has recently been granted patents in Europe for the data collection platform:

This is important because the data from this platform is used to power the predictive technologies that power our products. If you want to look at the patents in detail you can view them here.

Did you know that the PWC-validated Predictive Attention Model Impact Media uses to measure and optimize campaigns is the only attention model validated by an independent third-party? This gives you the confidence in the quality of the tools we use and confidence that you’re only paying when your ads are seen, not just when they are viewable.